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The Birth of the Blazer (1973)

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Back in 1973, Nike was still finding its footing, but it had big plans—and the Nike Blazer was proof. Named after the Portland Trail Blazers, this sneaker hit the hardwood with purpose. Its high-top build, clean lines, and oversized Swoosh made it an instant standout, but it wasn’t just about looks. The leather upper brought support, the vulcanized rubber sole delivered grip, and the mesh nylon added breathability—a performance package ahead of its time.

Then came George “The Iceman” Gervin. Cool, smooth, and unstoppable, Gervin rocked the Blazers on court, and suddenly, the sneaker had its moment. It wasn’t long before the Blazer earned its stripes as a go-to for hoopers—durable, dependable, and undeniably sharp. From the court to the culture, the Nike Blazer set the tone for what sneakers could be.

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